Bud Light: Fake home improvement commercial. The only "improvement" - a bucket of Bud Light. Haven't we seen this commercial before?
Doritos: Guy calling dog (girlfriend's dog?) through glass door. Teasing him with Doritos. Girlfriend passively says to stop. He doesn't. Little ass dog busts the door down and knocks the idiot flat on his ass. Not sure how this is supposed to make me interested in Doritos.
Audi A8: Rich folks busting out of a luxury jail? This brings up so many questions (why are they in jail? why are they busting out? what the eff is going on?) There is way too freakin' much happening in this ad (including a Kenny G reference). Honestly, for nearly the entire time I had no idea what this commercial was about. When it became clear it was for a car, I no longer cared - the car was barely on the screen anyway.
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Doritos: Too close for comfort co-workers. Really, did he just lick that guy's finger? Ripping off a co-worker's pants to sniff Doritos. This commercial is BEYOND stupid.
Chevy Cruze Eco: Old people watching Chevy commercial and getting it totally wrong. Candy striper corrects them and they shoo her away. Not sure what the point was.
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Pepsi Max: I'm not even going to discuss this totally stupid and borderline offensive commercial. Really, Pepsi Max? This is what you paid big bucks for? Nothing about this makes me want a Pepsi Max.
Bud Light: Product placement theme. Sh*tty movie with tons of Bud Light placement. Seriously, Bud Light commercials suck!
Chevy Silverado HD: Truck = Lassie. Theoretically this could have worked. The Lassie scenarios were so ridiculous, however, that I lost interest VERY quickly.
Fast Five (The new Fast & Furious movie) : I care about this movie only because The Rock is in it. I'm pretty sure the commercial conveyed no real information about the plot (what plot?) of the movie.
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Pepsi Max: Pepsi Max allows nerd to exact revenge on lame 80's style cool boy. Yawn.
Doritos: I may be done after this commercial. Doritos reviving an old guy? WTF?
Elantra: I was kinda into it until the cheesy "car guy" voice cut in. Then, blech.
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Cowboys & Aliens: Harrison Ford, cowboys, aliens...I might be interested...in a subsequent commercial with more information.
Optima: No car is as cool as this commercial is trying to convince us that the Optima is. It's a Kia for eff's sake.
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Brisk: Claymation Eminem bitchin' about why he doesn't do commercials. This worked because it was pure Eminem. Claymation M was cute too! FABULOUS!
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Bridgestone: This is about the tires and how you can drive your car like a crazy maniac and the tires will be fine. The reason I like it - unnecessary reply-alls are a pet peeve of mine. So, it was kinda amusing to see the lengths this guy would go through to fix his mistake. Turns out it wasn't a mistake after all. Good thing he's got good tires, right?
Electric Volt: Why is Tim Allen doing so many commercial voice overs lately? That's really the only thing running through my mind during this commercial.
Go Daddy .co: I'm generally prepared to hate Go Daddy ads. The concept is always the flippin' same. Hot (ish) girls extolling the virtues of Go Daddy. I have to say, I'm a mildly impressed this year. Making Joan Rivers the new Go Daddy .co girl complete with slow pan up her "hot" body - effing fantastic! (Is Joan the new Betty?)
Ford F Series: Standard stuff. Not good, not bad, just what I might expect from Ford for its F Series commercials.
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Budweiser: Old time saloon. Bad guy walks in and demands Budweiser. They have none - uh oh - until a perfectly timed delivery of more (cold?) Bud Light shows up. He drinks, everyone waits nervously, he's happy. Not sure why this turned into a "Tiny Dancer" sing-a-long. Didn't like it.
Teleflora: Faith Hill helping some d-bag order flowers for his gal. On the card he makes a reference to her breasts. Teleflora, is it your goal to be connected to d-bags?
Transformers: It looked cool. That was the point, right?
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BMW X3: If I'm a BMW fan, do I really care to know that they are designed and built in some random southern town in America? I'm not really a fan (I'm ambivalent), so I have no idea how to answer this question.
Motorola Xoom: Sterile space, every in white hoody outfits working in cubes, all have apple-esque ear buds in their ears. Cute dorky boy somehow immune from it all. He gives pretty girl a flower - first in a cartoon on her Xoom, then in real life. She takes out her ear buds. This commercial is cute, but it begs too many questions. Why is he different? How come that's okay? Why isn't anyone else like him? I liked it, but I think it's a commercial I'm going to want to see a few more times. It kinda felt a little Wall-E ish.
BMW Advanced Diesel: Not impressed...
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I'm taking a break during this commercial set (Coke, Thor, Volkswagen). Is it me or are there a sh*t ton of commercials? How does a team actually develop a rhythm in a game like this? I would hate to play in this game.
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Snickers: Really Roseanne Barr? It was funnier last year with Betty White.
Career Builder: Stuck between a bad job and a hard place. All I kept thinking was that I would kick those monkeys' asses if they did that to my car.
[missed it]
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Okay, folks, I'm out. I can't take this garbage anymore. We're now selling cars by highlighting real time voice Facebook updates?!? If you buy a car just because it has this feature, you're a freakin' idiot. I'm off to make something yummy to eat.
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SECOND HALF
Okay, there have been a couple of interesting ads in the second half. Not interesting enough for me to blog about them, just interesting enough to mention: Best Buy ("What the !^#%'s a Bieber?"), Volkswagen Bug (clever for a car commercial), and the House ad (spoof on the Mean Joe Greene ad).
SOURCE: Elyse Regan/dreamstime
Not sure I'll watch ALL the commercials (if they are as bad as last year, I'll certainly bail at some point). But, until then, here are my thoughts...
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